Led the development of a proprietary Shopify theme for L'ANZA Healing Haircare, significantly improving the brand's online presence and user experience. The project involved creating a custom theme tailored to L'ANZA's unique requirements, optimizing the site for performance, and integrating various APIs to enhance functionality.
This project was a comprehensive overhaul of L'ANZA's e-commerce platform. We focused on creating a sleek, modern design that showcased L'ANZA's premium hair care products while ensuring a smooth and intuitive shopping experience. Key features included:
- Custom product pages with detailed information and high-quality imagery - An advanced search and filtering system to help customers find products easily - Integration with a custom inventory management system - Optimized checkout process to increase conversions - Responsive design for seamless mobile shopping
The result was a 40% increase in online sales and a 25% reduction in cart abandonment rate within the first three months post-launch.